NewPage Introduces Sterling Premium Digital Papers

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NewPage's Sterling brand has been "reengineered to provide enhanced optics, an extremely smooth surface, and premium shade—all at a No. 2 price," said Aaron Haas, director, Commercial Product Management at NewPage. Orders for the new sheetfed product, Sterling Premium, began shipping earlier this month.

NewPage points out that digital coated paper buyers now can place orders for Sterling Premium Digital "to get the same enhanced optics, surface, and budget-friendly pricing." Sterling Premium Digital and Sterling Premium Digital for HP Indigo are available in a full range of finishes, weights, and sizes—including a new 120 lb. gloss and dull cover weight.

"Even though we just started shipping paper, Sterling Premium Digital and Sterling Premium Digital for HP Indigo have already proven themselves in the field," said Dennis Essary, director, Digital Papers at NewPage. "During press trials, print service providers gave the products high scores, not only on the amazing surface smoothness and brightness, but also on the product's consistency and performance on press."

In addition, Newpage's Futura® product line now includes a 120 lb. gloss and dull cover, while Blazer Digital® has expanded to include a 110 lb. gloss and satin cover to meet the growing needs of the digital marketplace.

The entire NewPage Digital Coated Paper line has a new look, with redesigned ream wraps and boxes that will start with the new Sterling Premium Digital and Sterling Premium Digital for HP Indigo product lines first and continue with Futura, Produtolith® Pts. Digital and Blazer Digital through the remainder of the year.