Smurfit Kappa Multi-Storey Packaging Doubles Facings to Boost Impulse Sales
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 Smurfit Kappa, Dublin, Ireland, reports that it has developed a new one-piece shelf-ready pack designed specifically for products not suited to being stood on edge in layers for display. Aimed primarily at the confectionary sector, the pack is equally suited to any product relying on high on-shelf impact.
The machine erect Storey Pack efficiently doubles the display of difficult products that have traditionally been packed in a single layer, wasting high-value display space. The company notes that Storey Pack, an industry first, is designed to solve the lasting problem of awkward shaped, demanding-to-display products on shelf, and allows brand managers and marketers to ensure the most effective use of space, improve store appearance, and, most importantly, increase the sales of their brands.
The Storey Pack provides the ideal solution for the confectionary aisle, increasing the product count per case, allowing more products to be displayed, and preventing stock-out, Smurfit Kappa points out..
Richard Butler, sales manager at Smurfit Kappa Machine Systems, says that "the development of our new Storey Pack will be of great benefit to retailers who are continuously looking for innovative and logistically efficient RRP solutions that enhance in-store presentation and reduce the amount of corrugate needed. Doubling up as a transit pack as well as point of sale display, the 100% recyclable Storey Pack reduces carbon footprint and is manufactured from FSC certified materials".
Available as a one or two-piece tray and lid solution, the Storey Pack is ideally suited to supply all of a retailers' end-of-line packaging solutions for both low and high-speed applications, the company adds.
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