Rasinmäki Appointed VP of Sales and Marketing at Vaahto Group
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Kalle Rasinmäki has been appointed VP of sales and marketing at Vaahto Group Oyj, Finland, reporting to CEO Ari Viinikkala. In his new position, Rasinmäki coordinates and develops the sales and marketing activities of the whole Vaahto Group and sets up the targets and indicators. The objective is to increase the cooperation between the subsidiaries and to support their sales efforts.
Rasinmäki also leads the key account function, SRM (supplier relationship management) cooperation, frame agreement negotiations, and sales agent network. He is also responsible for Russian business.
Rasinmäki started with Vaahto Paper Technology Oy as VP of sales and marketing in December 2011, focusing in fall 2012 on sales activities in the service business unit. He was formerly with consultant company Pöyry for 10 years, serving in leading positions in projects, sales, and business management.
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