Ence Secures Pulp Sales of 1.2 Million Metric Tons for 2013
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Ence (Energía y Celulosa), Madrid, Spain, reports that it has secured sales in the first month of 2013 that are equivalent to those in all of 2012. The company expects to export some 90% of its output in 2013, mainly to European countries where it says it will acquire more than 15% of the market share.
Ence has reached agreements for the sale of more than 1.2 million metric tons of pulp for this year. According to the agreements, 1.07 million metric tons will be exported, mainly to European countries, which represents 83% of the company's total sales agreements. The main recipient country is Germany, with 281,000 metric tons, followed by Italy and France with 260,100 and 162,600 metric tons, respectively.
Ence ended 2012 with a sales volume of 1,248,000 metric tons of pulp, of which it exported almost 88%. Germany was the main recipient in Europe with sales of more than 270,000 metric tons, followed by Italy with around 210,000 metric tons.
Ence says that it is progressively increasing its penetration in Nordic countries, an area in which, despite the significant establishment of the paper industry, its sales in 2012 totaled almost 55,000 metric tons. The company points out that, with these figures, it was able to consolidate its position as the leading short-fiber paper pulp company in that European sector and second in sales on the continent, where it obtained a market share of more than 15%.
Ence's says that it focuses its short-fiber paper pulp on segments that show highest growth rates, such as tissue paper. The demand for tissue paper, according to Ence, maintains an average annual growth of more than 4%, with excellent performance in new markets with high growth potential.
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