NewPage Launches TrueJet Book for Book Publishing Market
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NewPage, Miamisburg, Ohio, USA, a producer of printing and specialty papers, this week launched TrueJet® Book, a new addition to its TrueJet® Digital Coated Papers for production inkjet presses. TrueJet Digital Coated Papers enable high speed, short run, and variable data printing on production color inkjet equipment or related hybrid applications with offset class print quality and reduced total operating cost for the printer or publisher. They are made with a combination of materials that result in improved inkjet ink dry times, improved inkjet print quality, and improved productivity, while maintaining the capability for offset printability in hybrid applications.
"The inkjet publishing segment is rapidly growing as books that were traditionally printed web offset are converted to inkjet printing," said Steven J. DeVoe, VP of marketing for NewPage. "TrueJet Book is designed specifically for high-speed, book publication print runs, is FSC certified and meets NASTA (National Association of State Textbook Administrators) specifications."
Dennis Essary, director, Digital Papers for NewPage, added that "TrueJet Book is offered in a 45 lb. matte finish and delivers offset-like quality for full-color variable inkjet presses to meet the requirements of our book publishing customers. Customers who are looking for a better value proposition from an inkjet grade have a new option for the book publishing market based on the award-winning TrueJet design."
TrueJet Digital Coated Papers is a result of several years of research and development and on-press testing with some of the top manufacturers of high-speed inkjet presses. NewPage was granted U.S. Patent 7803224 for the technology, which enables coated papers to be printed via multiple processes of inkjet, offset, and laser. Additional patents are pending.
TrueJet Book has been awarded Kodak's 4 Diamond Rating for use on the Kodak Prosper™ press, and has also been recognized for HP Tseries presses without the need for a bonding agent.
NewPage and its TrueJet line of coated papers were recipients of a 2011 InterTech Technology Award. Bestowed by the Printing Industries of America, the award recognizes technological innovations expected to have a major impact on the graphic communications industry.
NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota, and Wisconsin, with a total annual production capacity of approximately 3.5 million tons of paper.
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