Jeesr Industries Starts up New Tissue Line in Morocco
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 The first state-of-the-art tissue machine in Morocco has started up at Jeesr Industries in Berrechid, close to Casablanca. The Metso-supplied Advantage DCT 100+ line smoothly came on stream according to plan and has been producing high quality paper from the very start.
"This investment is very important to us and we are of course pleased to see that the machine is operating according to our targets and that Metso have fulfilled our expectations," Souheil Badaa, chief marketing officer, Novatis Group, said. Jeesr Industries is a privately owned company, which is part of the Novatis Group, a producer and supplier of various consumer goods, including baby diapers, for the Moroccon market.
"We are very satisfied with what the Jeesr team and Metso have achieved here. The facility has a compact and efficient layout and both of our crews have done a great job to ensure a smooth startup as well as a continued optimal production," Gunnar Söderqvist, project manager, Metso, noted.
Metso's delivery included a complete production line with stock preparation equipment, an Advantage DCT 100+ tissue machine, and a rewinder and wrapping equipment. The production line is optimized to produce top-quality tissue paper at low energy and water consumption levels. The delivery also includes an extensive automation package with Metso DNA machine, process, and integrated drive controls and a Metso IQ quality control system with Metso IQ Fiber Weight Measurement.
The new production line is designed to produce around 30,000 metric tpy of high-quality facial, toilet, and towel grades mainly for the Moroccon market. The raw material for the new line is virgin pulp.
In the photo (l-r), in front of the first tissue roll from the new line, are Abdallah Badaa, president and CEO of Novatis/Jeesr Group, Souheil Badaa, chief marketing officer of Novatis/Jeesr Group, and Khalid Berbiche, deputy GM of Jeesr Industries.
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