G-P Re-launches Communication Papers in Three Product Categories
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When consumers need paper for a specific purpose like business reports, copies, or daily home printing, they can encounter a range of product specifications. To simplify the paper purchasing experience, Georgia-Pacific, Atlanta, Ga., USA, is re-launching its communication papers in three intuitive product categories—standard, premium, and super premium—with streamlined packaging that places the most important product information front and center and a simple color system for easy identification.
"Our research showed that consumers want their paper purchases to be quick and easy, but not at the sacrifice of high quality and good value," said Bob Hieronymus, senior category director, G-P Communication Papers. "To make the paper decision less complicated, we grouped our papers into three tiers that easily communicate product quality. We also created a new packaging design in vivid colors, with streamlined product information that consumers cite as most important in making a purchase decision."
G-P based the three product categories on a paper's weight, which consumers most readily equated with quality in the company's research. Within the three tiers, other quality and purpose refining options are available:
- Standard – Offered at a basic weight for one-sided documents like copies, drafts, and other daily needs, this multipurpose paper also comes in a bright option and a 30% recycled content option
- Premium –This inkjet and laser paper's extra thickness helps reports, flyers, and important documents look appealing and feel durable (a bright option also is available in this category)
- Super Premium – New to the G-P paper offering, this ink jet and laser paper is the thickest, brightest, and smoothest of the three paper categories for important presentations, resumes, and brochures.
For photographs, scrapbooking, invitations and other paper needs, the G-P portfolio has a line of specialty papers that also is offered in the new packaging. This category features standard and premium options for inkjet printed photos that include glossy, matte, and high gloss finished papers, as well as a card stock option.
More information is available online.
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