Chesapeake Names Wiggins Design and Development Director of Branded Packaging Division
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Chesapeake, U.K., has appointed David Wiggins design and development director of its Branded Packaging Division. Wiggings will manage and direct Chesapeake Creative, the division's award-winning design team that has bases in the U.K., Germany, and Poland.
Wiggins has extensive international experience in the packaging industry and holds a B.Sc. honors degree in Packaging Technology. Before joining Chesapeake, David worked for Nestlé, where he was head of packaging in its Global Confectionery R&D team before becoming head of packaging for the U.K. market. Prior to that, he spent nine years at Coors Brewers as head of packaging, graphics, and Innovation.
Complementing his background in packaging development, Wiggins also has a solid track record in consultancy. He is also an Industrial Fellow of the Engineering Design Centre at Cambridge University, working on inclusive design.
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