Your Opinion Could Win You a Trip to Hawaii
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TAPPI is pleased to announce the new business reviews section on its buyers guide. Now you have the opportunity to share your experiences with a company's products or services with your peers in the industry.
Write a review to be entered for a chance to win airfare and seven nights at a luxury resort hotel in Hawaii.
What are the benefits of writing a review?
- 7 of 10 people read reviews before making a purchase
- 51% of buyers trust strangers' opinions over friends, family, and trusted business advisors
- Consumers trust online reviews and other consumer feedback 12 times more than marketing messages from businesses
- Local business reviews are read by 85% of consumers
- Reviews not only give consumers the ability to share their opinions about the products or services they buy, but it also offers businesses a way to evaluate and track what people are saying about them
- Good reviews lead to more purchases, and negative reviews allow marketers to make adjustments to products and show their willingness to work with their consumers (both the consumer and the brand benefit from these opinions).
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