G-P Re-Launches Spectrum Business Papers in Three Product Categories

To simplify paper purchasing for businesses, Georgia-Pacific, Atlanta, Ga., USA, says that it is re-launching its Spectrum® brand of business communication papers in three intuitive product categories—standard, premium, and super premium—with streamlined packaging that places the most important product information front and center and a color system for easy identification.

"At Georgia-Pacific, we listen to our customers," said Bob Hieronymus, VP, uncoated free sheet category, Georgia-Pacific Communication Papers. "Our research showed that business users place importance on streamlining their purchasing processes and simplifying the paper selection decision. At the same time they do not want to sacrifice quality or value in the paper they use. Spectrum papers are now grouped into three categories with simplified product names that quickly communicate product quality and help make the paper choice easier for different printing applications."

Based on a paper's weight, the three product tiers help facilitate quick decisions by corporate purchasing professionals and end users:

• Standard – In a basic weight for everyday office needs, these multipurpose papers are ideal for printing copies, drafts, and emails. They are available in 92 and 96 bright options along with 30% and 100% recycled content options. 
• Premium – These inkjet and laser papers have extra thickness that helps reports, flyers, and important documents look appealing and feel durable. Both 92 and 96 bright options are available in this category. 
• Super Premium – New to the G-P Spectrum paper offering, this inkjet and laser paper is the thickest, brightest, and smoothest of the three paper categories for documents that really need to stand out—like presentations and brochures. 

Most of the Spectrum paper cartons feature a new EZ Access™ carton design, which allows for easier access to the carton contents while providing a more aesthetically appealing storage option in office applications.

More information on the new product packaging tools for refining and simplifying paper decisions is available online