Recreate Packaging Design Competition Opens

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The Recreate Packaging 2014 competition is focused on travel. Increasing numbers of consumers today are constantly on the move and travel all around the world. However, this is hardly visible in current packaging solutions, which pay very little attention to sustainability, portability, lightness, and convenience of packaging. Stora Enso believes that fiber-based renewable materials hold a great potential to exhibit these qualities and even to replace plastics, aluminum, and glass to create attractive yet sustainable packaging solutions that serve travelers' needs.

The entry period for Recreate Packaging 2014 started this past Monday, September 2, and will close on Jan. 31, 2014. The detailed competition brief is available at the competition website. Entrants are asked to select three beauty and/or health care products that are important to carry while travelling, and rethink packaging solutions for those. The desired packaging materials are specified in the competition brief.

Organizers of Recreate Packaging 2014 welcome entries from both professional designers and design students. "We expect that the international and diverse perspective of the competition will inspire ambitious designers to seek new avenues for product and packaging development in various product categories," says Prof. Mikko Koria of the International Design Business Management (IDBM) Program at Aalto University School of Business.

Through its design competition, Stora Enso wants to encourage designers to rethink packaging and to familiarize themselves with the renewable, fiber-based packaging materials. The competition offers designers a great opportunity to gain more visibility, attention, and commercial opportunities for their designs. Attractive prizes, including the first prize of EUR 8,000, are another incentive.