Boost Organic Search Traffic - Use the TAPPI Buyers Guide: Now with Ratings & Reviews
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Today, more and more people are taking to the internet to search, make purchases, and provide feedback on businesses and products from a consumer’s standpoint. Not only are they taking the time to write reviews, but they are also using other consumers’ reviews to help decide which companies to buy from. Ratings & Reviews boost organic search traffic by placing the words shoppers are using and searching for directly on company profile pages.
Did you know that nearly seven out of ten people read online reviews before making a purchase? This is significant for businesses trying to put their best image in front of people with purchasing power and motivation.
By encouraging customer feedback and placing your company listing in the TAPPI Buyers Guide with Ratings & Reviews, you'll ensure that you have a place in the mind of consumers who are ready and willing to make a purchase.
Ratings & Reviews will also give you a chance to address concerns or complaints from customers, because the truth is that 95% of unhappy customers will return to your business if an issue is resolved quickly and efficiently.
Here are a couple more facts regarding consumer purchasing research using review sites:
- 92% of consumers trust earned media above all other advertising
- 72% of consumers trust online product evaluations the way they trust personal recommendations.
With the TAPPI Buyers Guide, you’re now able to get your product/business in front of an audience of paper and packaging industry professionals looking for someone to buy from.
