Andhra Pradesh Paper Mills Name Changed to International Paper APPM Ltd.

International Paper, Memphis, Tenn., USA, has announced a name change for its group company, the Andhra Pradesh Paper Mills in India, to International Paper APPM Ltd., which is a producer of pulp and paper products and caters to both domestic and foreign markets. Andhra Paper produces writing, printing, and copier papers at its two production units in Andhra Pradesh, India, which have a total paper production capacity of 240,000 metric tpy.

 

Commenting on the rationale behind the name change, W Michael Amick Jr. (photo), president, IP India and executive chairman, International Paper APPM Ltd., said that "the new name recognizes the parentage of International Paper while maintaining the link to the history of the APPM brand. Apart from integrating APPM into International Paper group, it also retains APPM, which has become so widely recognized and accepted over the years in the paper industry and has also established its brand in different varieties of paper. This will also ensure that we direct future investments in brand building around the International Paper brand, leveraging our global presence."

 

The Andhra Pradesh Paper Mills Ltd. became a Group Company of International Paper in October 2011, following acquisition of 75% of shares from the erstwhile promoters and public.