Wausau Launches New Artisan Line of Premium Towels
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Wausau Paper, Mosinee, Wis., USA, this week announced the launch of its new Artisan™ line of premium towels crafted from the company’s ATMOS technology-enabled paper machine at Harrodsburg, Ky. Artisan products are white and strong, yet designed to provide a soft and thorough hand drying experience, according to Wausau Paper. The toweling has a clean and hygienic appearance as well as cloth-like durability and strength.
Artisan, Wausau notes, is the only line of premium quality roll and folded towels that feature Green Seal™ certification, being made from high quality 100% recycled fibers. The towels have a unique surface pattern and cater to high-end facilities seeking exceptional quality products that reinforce an upscale image.
"The launch of our new Artisan premium towel line marks the culmination of several years of development and hard work throughout the company to bring to market premium green," said, president and COO. "Artisan is truly a one-of-a-kind product line marrying the premium attributes traditionally found only in virgin-style products with the environmentally responsibility of Green Seal certification. As we continue to further our goal of becoming a complete green manufacturer across our entire paper brand portfolio, Artisan brings us ever closer to this vision."
Wausau Paper produces and markets a complete line of away-from-home towel and tissue products, as well as soap and dispensing systems.