NewPage Expands Shift Campaign with New Promotion
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NewPage Corp., Miamisburg, Ohio, USA, has launched a new Sterling® Premium comparison promotion as a part of its SHIFT campaign. "With the launch of Sterling Premium, we asked our customers to "shift" how they have traditionally thought about premium coated paper," said Tanya Pipo, commercial product manager, premium sheets and C1S for NewPage.
"Sterling Premium is an American-made, premium coated printing paper designed for agencies, brand marketers, and printers who know quality and appreciate it when they see it. It sets a whole new standard for brightness, surface consistency, and on-press reliability for the money," Pipo added. 
Julie Davis, senior marketing communications manager for NewPage, noted that "The new promotion showcases identical images printed on Sterling Premium alongside other known premium coated and uncoated brands in a head-to-head comparison. The comparison is a reminder of the direct impact the paper choice has on the final printed piece and the final budget. With Sterling Premium, the impact is powerful, and positive, on both. It's a gorgeous, smooth, and brilliant premium paper without the premium price."
Sterling Premium, and its digital counterparts, Sterling Premium Digital and Sterling Premium Digital for HP Indigo, carries three chain-of-custody certifications and contains 10% post-consumer recycled fiber.
More information about Sterling Premium is available online.
