Charmin Introduces Chamomile Scented Toilet Paper
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Charmin (Proctor & Gamble, Cincinnati, Ohio, USA) this week announced the launch of new Charmin plus the scent of Chamomile. Each roll has the scent of chamomile added to the tube to create a bathroom experience that "soothes all of the senses," the company notes.
"At Charmin, we regularly speak with consumers to better meet their needs. In the U.S., there are a growing number of people looking for scented toilet tissue because they either grew up with it or would prefer a scented product," said Scott Mautz, regional brand director. "By adding the scent of Chamomile to the roll, Charmin helps create a soothing, cozy bathroom experience."
Charmin is partnering with Ana Patricia Gonzales, host of ˇDespierta América! on Univision to introduce the new Charmin plus the scent of Chamomile. The brand will also be on-site at Festival de la Villita in Chicago in September, giving consumers an opportunity to see, feel, and experience the Chamomile scent via upgraded bathrooms and a spa-like environment.
"Home is very important to me," said Gonzalez, "Small traditions from my childhood in Mexico, like scented toilet paper, transport me to my roots and are an easy way to help maintain my family heritage on a daily basis."
