SCA "Shares Its Strength" to Help Combat Childhood Hunger

Print this Article | Send to Colleague

SCA, Philadelphia, Pa., USA, maker of the Tork® brand of Away-from-Home professional hygiene products in North America, has announced an extension of its ongoing partnership with Share Our Strength's No Kid Hungry campaign. Through an expanded collaboration, Tork continues its robust support with two interactive campaigns targeted to raise awareness and generate support in the fight against childhood hunger in America.

To underscore its commitment to solving childhood hunger, SCA joins forces with corporations across the country to support the seventh-annual Food Network New York City Wine & Food Festival presented by FOOD & WINE (NYCWFF), as the official napkin of this year's Grand Tasting presented by ShopRite Featuring KitchenAid® Culinary Demonstrations presented by MasterCard®. The Festival brings together culinary icons and Food Network star chefs in an effort to raise awareness of the ongoing hunger crisis in the U.S. One hundred percent of the proceeds benefit Share Our Strength's No Kid Hungry and the Food Bank For New York City. Last year, NYCWFF hosted more than 55,000 guests at 130 events and has raised more than $7.5 million to date for these hunger-relief organizations.

As the official napkin supplier, SCA will provide custom printed Tork napkins, Tork Xpressnap Napkin Dispensers, and the recently introduced Tork Foodservice Cleaning and Sanitizing Wet Wipes for all presenting exhibitors at the Grand Tasting event presented by ShopRite featuring KitchenAid® Culinary Demonstrations presented by MasterCard® as well as the Southern Wine & Spirits of New York Trade Tasting presented by Beverage Media Group. By using Tork's unique One Napkin, Every Time™ Xpressnap napkin dispensers at each sampling station throughout the weekend, attendees will use fewer napkins and reduce waste throughout the entire festival.

"Eliminating childhood hunger is a cause both the public and the restaurant industry are passionate about," said Suzanne Cohen, foodservice marketing director with SCA's North American Away-From-Home Professional Hygiene business. "As part of our strong brand presence in restaurants and foodservice establishments across the U.S., we are proud to be able to continue our support of No Kid Hungry at such a large-scale event. We hope this event further spotlights the issue of childhood hunger and inspires action across the country to get involved with No Kid Hungry and its critical work."

Tork will bring to life No Kid Hungry's message by collecting "Autographs for Access" on Friday, October 17, during the Southern Wine & Spirits of New York Trade Tasting. For each attendee who signs his or her name on an Xpressnap napkin, Tork will donate $1 to No Kid Hungry, which can provide a child access to 10 nutritious meals. The autographs will be collected and displayed on cork sculptures at the Tork booth.

Share Our Strength's Dine Out for No Kid Hungry fundraising program encourages the restaurant industry to unite for the month of September in an effort to increase access for children to nutritious meals. Restaurants can go online to pledge their support and get involved in this year's campaign. To encourage restaurants of all sizes to participate in this nationwide fundraising effort, Tork has announced a sweepstakes that directly supports the No Kid Hungry's core mission by donating funds to provide meals to children in need.

For each eligible entry in the sweepstakes, Tork will donate $1 to the No Kid Hungry campaign, helping to connect a child to up to 10 meals. For each entry that is shared via Facebook, Twitter, or LinkedIn, Tork will make an additional contribution of $1. With the potential to connect children in need with up to 40 meals per entry, Tork will donate up to 150,000 meals through a financial donation to No Kid Hungry.

Back to TAPPI: Over The Wire