Fast Changing Consumer Behaviors Increase Demands for Smarter Packaging

 

Stora Enso, Finland, this week released a new Viewpoint report titled "Retail Packaging, 2016 and Beyond." The report reveals industry insights regarding future demands for innovative packaging solutions within grocery retail businesses.

 

The new report is the third edition in Stora Enso Packaging Solutions in-depth Viewpoint report series. It covers the retail industry’s rapid changes and how this affects the future demands of packaging solutions.

 

The report summarizes case studies with findings showing how retailers can reduce costs between 50% and 70% by using smart packaging solutions. The report also covers the key levers on how to stand out in a market with a predicted increase of private-label goods penetration reaching 50% within 10 years. 

 

"When 70% of consumers’ grocery retail purchase decisions are made at the point of sales, and the retail market is in strong competition, we know that packaging plays a significant role contributing to increased sales and reduced cost throughout the value-chain," said Hannu Alalauri, Packaging Solutions SVP at Stora Enso. 

The five themes influencing future grocery retail packaging presented in the report are: 

• The success of discount retailers
• Increased private-label penetration 
• Intelligence in packaging solutions 
• The shift of retail to online channels 
• A greater focus on sustainability. 

"The retailers that can best understand and execute on the full potential of packaging solutions will be best placed to win in the marketplace of today and tomorrow. With Viewpoints, we are proud to continue to share insights regarding the future of innovative packaging and are happy to invite our customers to a further dialogue," Hannu added.

 

A full copy of the new Viewpoint report is available online.