Mohawk Forms Partnership with Metapaper

Mohawk, Cohoes, N.Y., USA, a producer of fine papers, envelopes, and specialty substrates for commercial and digital printing, this week announced a new partnership with Matapaper GmbH & Co., Stuttgart, Germany, to support sales and marketing for Mohawk’s Continental European operations. Metapaper is Europe’s first online platform for the paper and printing industries. Under the agreement, Metapaper will begin supporting all of Mohawk’s Continental European sales, marketing, and customer service operations, effective this past Monday, October 6.

 

Metapaper founder, Axel Scheufelen, will serve as lead contact for Mohawk’s European operations, marketing, customer support, and merchant sales. With more than 10 years of experience in the paper business and strong industry ties throughout Europe, Scheufelen is uniquely poised to advance Mohawk operations in the region. Axel and Metapaper’s customer support team will work closely with Joe O’Connor, SVP, International Sales, Mohawk.

 

"As Mohawk’s European business continues to grow, we are committed to building new relationships and expanding our reach. With Axel Scheufelen’s significant industry experience and leadership and his connected, multilingual team at Metapaper, we will continue to create new opportunities and enhance Mohawk’s brand awareness to further European growth," said O’Connor.

 

"Working together with Mohawk provides a huge opportunity for Metapaper, not only as they have some of the finest paper products in the world, but also because Mohawk is a company that is leading change in the paper industry. It is great for us to develop the Mohawk brand together with its existing merchants as well as with new merchants and e-commerce platforms," said Scheufelen.

To facilitate European distribution, Mohawk utilizes a warehouse near Metapaper’s Stuttgart headquarters. Mohawk also operates an office in Cupar, Scotland, which is managed by Russell Murphy, Mohawk’s U.K. sales and marketing manager.