Tetra Pak Wins Two Awards for Environmental Innovation

 

Tetra Pak, Denton, Texas, USA, has won two awards at the World Beverage Innovation Awards ceremony in Nuremberg, Germany. Tetra Top® with Separable Top was awarded Best Carton and Tetra Pak's bio based caps won the Best Closure category.

 

Within the Best Carton category, judges recognized the benefits Tetra Top with Separable Top brings to consumers: the convenience of a bottle, the environmental profile of a carton, and a contemporary look and feel. Designed to facilitate sorting and recycling, the plastic top can be easily separated from the sleeve with a press of the thumb, thanks to the pre-cut perforation on the outer layer of the cardboard.

 

With an extensive printable surface, Tetra Top makes it easy to deliver creative eye-catching designs that demand shoppers' attention. Available in a wide range of sizes, Tetra Top is ideal for chilled products at home or on-the-go. And, since these recyclable carton bottle packages are made mainly from a renewable resource—paper from selectively harvested, re-grown trees—they have a lower environmental impact than many other types of bottles. This, along with the functionality Tetra Top delivers, appeals to modern consumers and is a perfect fit for brands looking to differentiate in the chilled case.

 

In the Best Closure category, Tetra Pak's bio-based caps were highlighted for their innovative use of high density polyethylene (HDPE) derived from sugar cane instead of traditional fossil fuels. Global delivery of these renewable caps is expected to reach 1.7 billion in 2014, a 45% increase over the previous year. The success of these bio-based caps is seen as a major step towards the company's ambition of developing the industry's first fully renewable package.

 

"We live in an age where consumers expect companies to offer products that enable them to adopt environmentally responsible behaviors in their everyday lives with relative ease," said Charles Brand, VP of marketing and product management at Tetra Pak. "We are honored to have achieved these accolades, which represent many hours of working side-by-side with customers to develop innovations that meet expectations of today's environmentally conscious consumers."

More information about the Tetra Top and bio based caps, including videos and images, is available online.