German Company Wins Award for Luxury Packaging by Sappi

 

Brown corrugated boxes as they are typically seen in North America and across the world are a symbol for easily recycled or composted media, although they are sometimes known to lack the luster, shine, and strength of plastic and polymer based packaging. According to a new article published this past week by Packaging Business Review, London, U.K., a German packaging designer won a major European award for producing luxury packaging in the Beauty & Cosmetics category. 

German based CD Cartondruck won the Pro Carton/ECMA Award 2014 under the Beauty & Cosmetics category for the packaging design of Issey Miyake’s Pleats Please L'Élixir ladies perfume. Cartondruck used Algro Design solution from Sappi, South Africa, a global provider of dissolving pulp, paper pulp, and paper-based solutions, to develop the perfume packaging.

 

 

The jury said that the product brand was well displayed with its trademark filigree flower image running across the front and one side of the carton, with the bold red and white colors and matte feel lending style and sophistication to the carton.

"This carton features intricate embossing that attracts the eye of the consumer while converging with the branding messaging. It expresses both the clear, natural style of the brand as well as luxurious elegance. The finishing with multi-level embossing and a matte lacquer requires considerable experience and technical precision."

Commenting on the win, Sappi's product group manager Rigid Packaging Lars Scheidweiler said that "the ability for creative packaging designers to push boundaries must be supported by a carton board grade that can handle a wide range of production demands, from high quality print to embossing."