Bounty Paper Towels Celebrates 50th Anniversary with Diner Throwback
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Bounty paper towels, Cincinnati, Ohio, USA, recently celebrated its 50th anniversary with a celebration at "Bounty Diner"—a takeover of Joe’s Diner on 1203 Sycamore St in Cincinnati—offering free meals and snacks to the public from 6 a.m. to 6 p.m. Guests were served nostalgic diner foods such as grilled cheese, pie and milkshakes, and enjoyed music and videos showcasing the brand’s earliest years.
Bounty’s earliest commercials featured the iconic character Rosie, from the fictional Rosie’s Diner, who introduced Bounty as the "Quicker Picker-Upper." She used Bounty paper towels to clean up after her patrons’ many spills, demonstrating Bounty’s superior absorbency and strength. The Bounty diner "throwback" experience was a unique one-day tribute to Rosie, as well as Bounty’s rich history of innovation.
"Bounty has been soaking up spills for five decades, offering Americans a better way to clean all of the spills and messes that come with everyday life," said Matt Barresi, Bounty marketing director. "We’re proud to celebrate Bounty’s 50th anniversary and recognize the brand’s long history as the Quicker Picker-Upper. From our first paper towel product in 1965, through the launch of our latest innovation, Bounty with Dawn, Bounty has continually revolutionized our product so consumers can pick up messes quickly and completely. Today, we’re celebrating at the ‘Bounty Diner’ and thanking Americans for letting us into their homes for 50 years and counting."
Launched this past February, new Bounty with Dawn is a 2-in-1 product that combines an ultra-durable Bounty paper towel with the cleaning power of Dawn, and it can be used to "blast through tough messes in the kitchen and home." More information on new Bounty with Dawn and other Bounty products is available online.
