Iggesund Paperboard Uses Nordic Motifs on Christmas Card

 

This year’s Christmas card from Iggesund Paperboard, Sweden, is an example of extreme complexity. The U.K. company Santoro Graphics, known for its 3D greeting cards, has created a card with Scandinavian motifs ranging from wolves and spruce trees to underwater fish.

"Santoro Graphics is a company which uses on a daily basis our InvercoteCreato paperboard to the extremes of its capacity," explained Anna Adler, Iggesund’s manager of the project. "It’s therefore extra pleasing to be able to show off their work to the breadth of our customers and contacts."

Iggesund Paperboard has a tradition of producing graphically sophisticated and eye-catching Christmas cards to show what can be achieved with the company’s quality paperboards—Invercote and Incada. For this year’s card, Santoro Graphics began with the basic construction of a series of cards it calls Pirouettes. The card is delivered flat but is easily lifted up into its 3D format when it is opened. 

 

 

Santoro Graphics was founded in London in the early 1990s and has made a name for itself with card series like Swing Cards and Pirouettes. For these series, the company has consistently used InvercoteCreato from Iggesund.

"We make high demands on quality for our intricate designs," explains company founder Lucio Santoro. "Flexibility and tear strength are important properties, but when you work with 3D motifs, you must achieve an accurate register not only between the colors on each print side but also between the two print sides."

Adler noted that "when we ordered the Christmas card and said we would supply the paperboard, we were told that would not at all be acceptable because they only want to work with InvercoteCreato. When we finally succeeded in explaining that we’re the people who make it, the misunderstanding cleared up. But it’s fun to have loyal customers!"

The card is printed on InvercoteCreato 350 gsm with printing and assembly by Santoro Graphics.

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over EUR 500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010, Iggesund has invested more than EUR 380 million to increase its energy efficiency and reduce the fossil emissions from its production. 

For more information, contact StaffanSjöbergstaffan, public relations manager at Iggesund Paperboard.