Verso Launches Sterling Premium Paper, Elevated Promotion

Verso Corp., Memphis, Tenn., USA, this week announced a new printed promotion for its premium coated paper, Sterling® Premium, titled Sterling® Premium. Paper, Elevated.

"This new printed brochure showcases the exceptional print quality of Sterling® Premium through detailed imagery of beautiful, mouthwatering chocolates made by Chicago chocolatier Katrina Markoff, founder of Vosges Haut-Chocolat®," said Verso SVP of Sales, Marketing and product Development Mike Weinhold. "The promotion features many parallels between premium chocolates and premium papers, from sourcing ingredients to manufacturing to experiencing the end product, including their high quality, craftsmanship, artistry, beauty, sensory stimulation, and sustainability."

Verso uses sustainably sourced natural resources to manufacture its coated printing papers and reaches a new level in the art of papermaking to make the best of the best—Sterling Premium. With an unparalleled combination of optics, surface quality, print performance, product breadth, sustainability, and service for the price, this great sheet made in the U.S.A. elevates the definition of premium papers to a new standard of excellence.

Vosges Haut-Chocolat uses the world's purest, highest quality ingredients in the most inspired, surprising, convention-challenging combinations. Vosges Haut-Chocolat creations are an art form, a visual expression that uses the deep, rich neutrals of white, milk, and dark chocolates as a canvas for brilliant color accents that "your eyes taste before your fingers touch," the company noted.

"Everything I make is a story, the result of inspiration and craft, rethinking and refining—a process that, for me, has no end," said Markoff.

Sterling Premium has the widest and deepest offering of any premium grade, with a full line of sizes, finishes, and weights to meet any need. Sterling Premium offers true premium selection, with the industry's broadest range of basis weights—60 lb. text through 130 lb. cover, including 7 pt. and 9 pt. caliper guaranteed products for direct mail. The product line also includes two matching digital companion products, Sterling Premium Digital™ and Sterling Premium Digital for HP Indigo, guaranteed on all digital offset, toner, and HP Indigo print equipment. Sterling Premium contains 10% post-consumer recycled fiber and it's Forest Stewardship Council®, Programme for the Endorsement of Forest Certification, and Sustainable Forestry Initiative (SFI®) tri-certified.