Asian Business Elite Trends: Consuming More Print than Digital

 

Ink Global Travel Media Publications (London, U.K.) reported on its Ink-Global website Tuesday (June 7), that print triumphs over digital among the business elite in Asia.

 

According to the 2015 Business Elite Asia Study carried out by Ispos Connect (Paris, France), 96% of them are reading more newspapers and magazines and three out of four of those business leaders claim to read at least one or more international newspaper or business titles in print. 

 

So, what better way, the report asks, than to connect with these key business elite than in an environment that they are most comfortable in and familiar with and via a medium of their choice?