Initiative in India to Recycle Tetra Pak Cartons into School Desks

In line with its efforts to raise awareness and encourage recycling of used cartons, Tetra Pak, Switzerland, this week announced the launch of Cartons Le Aao, Classroom Banao. This initiative is part of its ongoing flagship program Go Green with Tetra Pak. This is a multi-city campaign, the first leg commencing in Mumbai, India, undertaken in collaboration with retail chains Reliance Fresh and Sahakari Bhandar RUR Greenlife (and R U Recycling), a Mumbai-based environment organization at the forefront of promoting recycling.

Spread over six weeks, Tetra Pak hopes to collect and recycle over one lakh cartons into school desks for underprivileged schools through this campaign. Tetra Pak will provide special bins made from recycled cartons that will be placed across 42 Reliance Fresh and Sahakari Bhandar stores for the collection of these cartons.

 

 

The campaign was launched at a press conference in the presence of: Manisha Mhaiskar, principal secretary, Urban Development Department, Maharashtra Government; Damodar Mall, CEO, Reliance Retail; Monisha Narke, founder, RUR; and Jaideep Gokhale, communications director, South Asia Markets, Tetra Pak.

To take the campaign message to Mumbaikars across the city, Tetra Pak has tied up with Dabbawala association as part of the campaign. Mumbaikars soon will receive a "special message" delivered to their doorstep, along with their dabba, encouraging them to recycle their used Tetra Pak Cartons.

Tetra Pak cartons are paper-based and fully recyclable and can be used to make several things such as desks, notepads, exam pads, and even roofs. The Cartons Le Aao, Classroom Banao initiative is aimed at bringing a behavioral change in consumers towards adopting green practices by encouraging them to deposit used paper-based Tetra Pak cartons for recycling at various collection centers. Under this initiative, Tetra Pak and its partners have pledged to recycle 800,000 cartons by the end of 2017 and convert them into 200 school desks for creating a better learning environment for students in lesser-privileged schools. The Mumbai leg of the initiative will be active for six weeks, after which the initiative will move to other cities including New Delhi.

This initiative will be supported by a strong social media campaign urging citizens across India to extend their support and make a difference.