Verso Showcases Brighter, Whiter Sterling Premium in New Printed Promotion

Verso Corp., Miamisburg, Ohio, USA, continues to celebrate innovative U.S. manufacturers—that share its passion for being the best at what they do—with the release this week of the second in its series of printed promotions titled Sterling® Premium. ELEVATED.  

"Verso's Sterling Premium challenged the paper quality/cost paradigm to create a first—premium paper at a budget friendly price," said Verso President of Graphic Papers Mike Weinhold. "We established a new status quo, and then challenged it again, improving shade and brightness to a whiter-white 96—at the same great price."  

"Sterling Premium's new, brilliantly bright optics combined with premium surface quality, print performance, product breadth, sustainability, and service have elevated the definition of what it means to be the best of the best," said Verso Brand Marketing Manager Tanya Pipo. "When we were looking for like-minded companies that share the same passion and courage for elevating their brands to the next level, we were introduced to Oru Kayak® in San Francisco, Calif. Like Sterling Premium, Oru Kayak is elevating the expectation of how to make quality kayaks with premium attributes at a reasonable price."

 

 

Oru Kayak co-founder and designer Anton Willis developed the concept of a foldable kayak designed with quality, aesthetics, and portability in mind. "It was origami that got me thinking," he says. "What if you could actually make a kayak that folded up like a piece of paper?" Through great design, portability, lighter weight, and lower price than a conventional craft with no sacrifice in performance, Oru Kayak is changing the game, elevating adventure on the water by making it more accessible to more people.

This new printed brochure showcases the brighter, whiter shade and exceptional print quality of Sterling® Premium through detailed imagery of beautifully crafted kayaks. The print demonstrations on gloss, dull/silk, and matte finishes highlight the paper's premium surface quality, and the print comparisons between Sterling Premium sheetfed and Sterling Premium Digital™ for HP Indigo show the flawless print quality from offset to digital. The promotion is enhanced with a short video featuring the founders of Oru Kayak using Layar® technology, a leading augmented reality app. 

Verso Marketing Communications Manager Julie Davis explains that "when printed images are scanned using the Layar app, the technology recognizes the image and relates it to a piece of registered content with Layar. This is an exceptional way to show how print links to new technology for a deeper experience without ever leaving the printed page."

Sterling Premium has the widest and deepest offering of any premium grade, with a full line of sizes, finishes, and weights to meet any need. Sterling Premium offers true premium selection, with the industry's broadest range of basis weights—70 lb. text through 130 lb. cover, including 7 pt. and 9 pt. caliper guaranteed products for direct mail. The product line also includes two matching digital companion products, Sterling Premium Digital and Sterling Premium Digital for HP Indigo, guaranteed on all digital offset, toner, and HP Indigo print equipment. Sterling Premium is available with post-consumer recycled fiber, complies with Lacey Act requirements, and is chain-of-custody tri-certified to the Forest Stewardship Council (FSC) BV-COC-953662, Programme for the Endorsement of Forest Certification (PEFC) BV-PEFCCOC-US09000012, and Sustainable Forestry Initiative (SFI), BV-SFICOC-US09000011 standards. 

Oru Kayak is a San Francisco-based company that manufactures and markets a line of unique high-performance folding kayaks. Inspired by the ancient Japanese art of origami (Oru means "fold" in Japanese), the company's patented technology, lightweight skin, and ingenious design enable Oru Kayaks to be folded down, stowed in a trunk, checked on a plane, and hiked into remote waters. This enables lovers of the outdoors to get out there, enjoy the water, and explore like never before. Oru Kayak aims to change the way people connect with water, whether it's for an hour, afternoon, or full weekend adventure. Learn more about Oru Kayak online.