WEPA to Acquire Van Houtum Tissue Group

WEPA Hygieneprodukte GmbH, Germany, has signed a contract to acquire all shares in Van Houtum Group Holding B.V., located in the Netherlands. The acquisition is expected to be concluded in the coming weeks and is subject to the approval of the competition authorities. The contracting parties have agreed not to disclose the purchase price.

 

Van Houtum produces in Swalmen, in the Netherlands, with 200 employees exclusively for the Away-from-Home (AfH) segment achieving a turnover of EUR 60 million. With the Satino Black brand, Van Houtum has established a leading position in the market for sustainable product solutions.

 

Martin Krengel, CEO of the WEPA Group, explained that "we are looking forward to further develop with Van Houtum an AfH-specialist rooted in tradition and the Satino brand (photo) in the WEPA Group. The values of the family business are very similar and the product ranges complement each other well. WEPA intends on expanding the Satino brand and the private label offering, especially from the specialized AfH-locations in Müschede, Piechowice, and Swalmen, as well as to offer from a single source." 

Henk van Houtum, Owner of Van Houtum, added that "I am very delighted that our family business is moving into such good hands this way." The Managing Director of Van Houtum Bas Gehlen added that "I am convinced that the company Van Houtum and the Satino brand have a better perspective in the WEPA Group than today as an independent company."

 

The WEPA Group is one of the three largest providers in the European tissue market, with more than 3,000 employees and a turnover of approximately EUR 1 billion. This takeover would also turn WEPA into a major player in the Away-from-Home sector, with a turnover of more than EUR 180 million. 

 

The WEPA Group is a medium-sized family-owned company with around 3,000 employees at 11 locations in Europe. Founded in 1948 as Westfälische Papierfabrik, WEPA began as a trading company, developed into a processing company and has been successful since 1958 in its current core business as a paper manufacturer. 

WEPA produces hygiene papers and offers its customers solutions that focus on the consumer needs in Europe. With 20 paper machines, a total quantity of 750,000 tons of high quality toilet paper, kitchen towels, handkerchiefs, cosmetics, napkins, industrial papers and towel papers are produced every year. In the consumer sector, the products are marketed mainly as private labels to the European food retailers. In addition, the WEPA Professional division supplies a complete hygienic paper and dispenser system specifically for the wash room and cleaning applications to the Away-from-Home sector. 

Since its foundation, the annual revenue of the WEPA Group has continuously increased, now totalling around EUR1 billion, which represents a market share in Germany of approximately 25% and a European market share of 7% in the hygienic paper market.

 

Van Houtum has been producing hygienic papers and innovative washroom solutions for more than 80 years and is a pioneer in the field of corporate social responsibility (CSR). The headquarter and both production sites are located in Swalmen, in the municipality of Roermond. With around 200 employees, Van Houtum achieves an annual turnover of EUR 60 million . 

Under the brand name Satino Black, Van Houtum produces Cradle to Cradle certified hygienic paper. This is high-quality, white, and soft toilet paper and towel paper made with 100% recycled paper. Satino Black is the world's first and only hygienic paper that can show the FSC recycled label, EU Ecolabel, and Cradle to Cradle and is produced completely CO2-neutral.

 

In addition to the hygienic paper, the Satino Black product line also consists of Cradle to Cradle certified hand and foam soap, an alcohol gel, a toilet seat cleaner, and the associated dispensers made of recycled plastic.