UPM Launches New, Economical Solution for Thin Print Market
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UPM Paper ENA, Germany, has launched a new solution for the thin print market. The revolutionary paper, UPM EcoLite, has been specially designed to meet the needs of customers printing pharmaceutical leaflets and religious literature as well as user manuals and instructions. By choosing this new paper, UPM's customers will benefit from significant cost savings compared with a conventional paper solution.
"The product is a result of extensive R&D work at Kaipola mill in Finland. The name, UPM EcoLite, says it all. In addition to being an ecological choice, it offers our customers an economical option without compromising on the reading experience or folding properties of the paper," said Joonas Järvinen, new business development manager, News and Retail at UPM.
UPM EcoLite is available in 29, 32, 34, and 38 gsm. A lighter paper equals a smaller environmental footprint as it requires fewer raw materials, less water, and less energy to produce and transport.
"The development of lightweight papers is a perfect example of resource efficiency, which is one of the cornerstones of our sustainable operations. Our customers get the same printing area using less materials. At the same time, the environmental impacts of production and the supply chain as a whole decrease significantly," Järvinen added.
During the past few years, UPM's performance and continuous work on corporate responsibility has been recognized by several international bodies. The company has been listed as the forest and paper industry leader in the Dow Jones Sustainability Europe Index (DJSI) for the fifth consecutive year. As of January 2016, UPM has been a member of UN Global Compact LEAD as the first forest industry company.
More information about the new paper is available online.
UPM Paper ENA (Europe and North America) is a producer of graphic papers, offering an extensive product range for advertising and publishing as well as for home and office use. UPM Paper ENA employs approximately 8,000 people.
