Neenah Releases New "Lookbook" Crafted on Its Design Collection Papers

A new page-turning promotional "lookbook" of unique surface design treatments — including images, diecuts, printing, and specialty techniques — has been released by Neenah, Alpharetta, Ga., USA. The book is crafted on papers from The Design Collection, Neenah’s range of pearlized surfaces, unique textures, and dramatic colors, inspired by Italy’s top fashion houses and America’s leading designers.

 

 

"These are highly unique papers that naturally draw attention," said Auburne Gahlman, associate brand manager, Neenah. "With this lookbook, we set out to consider surface design in relation to these extraordinary papers. The result shows how conceptual aesthetics, through means such as line, texture, color, light, and patterning, can be alluring to both hand and eye."

The five sections of this 30-plus page, 8.5 x 10.75 in. book represent the concepts that embody the spirit of The Design Collection—luxury, form, beauty, function, and taste. Big dramatic images, either peek from behind short sheets and overlays or instantly "wow" with the turn of a page. Each spread pairs interesting surface treatments in layered effects, making this book not just eye candy, but a sense of wonder to the touch.

"The Design Collection Surface Issue provides a reference to visual and tactile combinations that designers may draw upon time and again to create unexpected effects for packaging and high-touch collateral," said Gahlman. Detailed production credits in the back of the book provide insight and reference to the craftsmanship throughout.

The Design Collection, comprised of 15 specialty paper lines, is a portfolio of premium papers for luxury packaging and high-end print collateral. Offset, digital, and specialty processes are featured in The Design Collection Surface Issue, on STARDREAM®, MONNALISA®, PLIKE®, OXFORD®, EAMES™, STARWHITE®, NATURAL EVOLUTION, CANALETTO, SO...SILK®, WILD®, and ESSE® Papers. This is the first time Neenah has featured print demonstrations on ASTROKING® Papers.

"This piece embodies the spirit of the collection — beautifully luxurious papers for when craftsmanship, storytelling, simplicity, transparency, and experience are paramount," said Gahlman.

 

Get a free copy of The Design Collection: Surface Issue, valued at $14.99, through your Neenah rep or your local merchant. Find a Neenah distributor here. 

For more than 100 years, Neenah Paper has been an innovative leader in the creation and manufacture of papers for premium writing, text, cover, digital, packaging, and specialty needs. The company also offers envelopes in thousands of unique colors, finishes, and styles. Neenah Packaging provides unique and sustainable packaging papers, boards, and labels as well as custom solutions for premium and luxury packaging. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative.