Reading on Paper Powers ‘Mental Floss’ Magazine Launch, Social Book Club
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Just in time for school season, readers can celebrate a new print edition of Mental Floss magazine, covering sharable content on everything from science, history, pop-culture and the arts. The special printed edition is currently available for purchase in Barnes & Noble and Whole Foods while supplies last.
The magazine keystones a multi-platform program between P+PB’s Paper & Packaging – How Life Unfolds campaign and Mental Floss, running on the publication’s digital and social platforms. The campaign will also “takeover” the Mental Floss’ “Book Corner” — a popular section of their site —as well as a social “Book Club” hosted on Mental Floss’ Twitter page.
This online book club officially kicks off on July 15, and is designed to bring readers of all ages together to discuss some of the world’s most beloved books, from Beatrix Potter’s “The Tale of Peter Rabbit” to Bram Stoker’s “Dracula.” Whether you’ve read a chosen title 100 times before or it’s a book you’ve long been meaning to finish, the content and conversations around each tome will offer new insights and points of view, little-known facts, and the chance to have a little fun with surveys, quizzes, and more.
Source: Domtar
