TI, Kelsey and Hearst All Make Paper Wrap Moves
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The shift to paper wrapping in favor of polywrapping is gathering pace, with three major publishers opting to make switches, including venerable weekly Country Life moving to paper wrap for its subscriber copies.
Country Life is published by TI Media. It publishes 51 issues a year, and has an ABC circulation of 41,698 of which 23,510 are subscriber copies.
Editor Mark Hedges said: “More so than ever before, our readers are becoming advocates for our environment and that ethos should come through in everything we do.
“They are making changes to address their environmental impact and now they can rest assured that their subscription to Country Life is that bit kinder to the planet too.”
Country Life managing director Steve Prentice said the media group had been “cautious not to shift the environmental impact from one place to another”.
“We have worked hard with our partner, Walstead UK, to ensure this wrap is sourced from sustainably-managed forests and is carbon-balanced.”
The magazine is printed at Walstead Bicester, and the paper wrapping is being carried out at the site as part of a facilities management-style deal with partner Westcolour.
Mailing and fulfilment firm Westcolour has a site near to Wyndeham Roche in Cornwall, and the two companies already had a good working relationship.
“Westcolour is supplying the equipment and labour, and we are supplying the space, infrastructure and logistics,” explained Walstead group chief executive Paul Utting.
Source: Print Week
