Graphic Packaging International Develops KeelClip™
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Graphic Packaging International (GPI) has developed KeelClip™, a paperboard packaging solution for cans that offers sustainability advantages and merchandising benefits as compared to other packaging options. KeelClip, the company’s latest innovation in paperboard packaging solutions, performs well in high-speed environments thanks to the corresponding KeelClip 1600 machinery system.
“KeelClip is preferred to other can packaging options due to sustainability, brand positioning and high-speed application advantages. That’s a game-changer,” said GPI’s Executive Vice President and Americas President, Joe Yost. “It’s a product that was engineered with sustainability in mind. It also serves our customers with more branding options and, even better, it provides their consumers with an improved user experience and a product they can feel good about using.”
KeelClip works on a wide range of can styles and sizes, and in multiple product configurations. Thanks to how the cans and package are assembled, branding potential is better than ever. During application with the KeelClip 1600 machinery system, cans may be precisely oriented for maximum shelf appeal, and the center keel secures the product for dependable delivery and a consistent display.
“In additional to sustainability, consumer experience was at the forefront of our minds when designing KeelClip,” said Steve Gould, GPI’s new product development and marketing director, beverage division, Europe. “Reliable, comfortable finger holes on top of the pack allow for easy carrying, and the can tops are completely covered keeping them cleaner than before. We also made sure that while the cans are secure in the package for transport, they can be easily removed for the consumer to enjoy without frustration. Finally, when the last can is removed, KeelClip can be tossed right in the recycling bin.”
As an innovator in the category, AB InBev, the world’s leading brewer, will be one of the first to commercialize KeelClip. Beginning in March of 2020, Budweiser Brewing Group UK&I, part of AB InBev, will have brands in the UK market, such as Bud Light, packaged leveraging the new KeelClip.
For more information about KeelClip, including a video, visit https://www.graphicpkg.com/products/keelclip/
