Sulapac and Stora Enso Bring the Sustainable Straw to the Market
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Sulapac and Stora Enso launch a renewable and microplastic-free straw to combat the global problem of plastic waste. The straw has strong usability and works just like a traditional straw. The new straws are available to brands and consumers looking for more eco-friendly solutions.
The first customers include Finnair’s lounges in Helsinki replacing their plastic and paper straws, food delivery platform Wolt, the alcoholic beverage brand company Altia, Hotel St. George, and vegan café Kippo, among the others. The first customers represent different business sectors but have one common interest: to be in the forefront of sustainability. For end-consumers, the straws will be available in January via Biofutura.com, an online store specialized in compostable tableware and packaging, and an online retailer Verkkokauppa.com.
“There’s clearly a large demand for our product that both fulfills the sustainability criteria and has superior usability. Like all Sulapac materials, the straw is 100% microplastic-free. It is designed to mimic nature; if the straw accidentally ends up in the ocean, it acts like a birch leaf and does not harm the ecosystem,” says Sulapac CEO Suvi Haimi.
The straws are based on Sulapac’s patent pending material innovation. The main components are renewable materials such as wood and plant-based binders. The straw is microplastic-free, meaning that it is designed to be fully biodegradable in different environments. The straw complies with existing waste systems and is designed to be recycled via industrial composting.
“Billions of plastic straws are produced and used every week, creating harmful waste that often end up in the sea. This renewable and biodegradable material can replace fossil-based materials and help combat plastic waste. Our cooperation with Sulapac allows us to explore new types of innovative and scalable materials and widen our offering of renewable solutions”, says Marcus Dehlin, Head of Business Alliances, Stora Enso.
In the first phase the straws will be available in Europe and a global roll out will follow. The straws are produced with machinery originally designed to produce plastic straws.
