TAPPI Industry Career Center: Michelman Seeks a Global Marketing Manager (REMOTE)
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Michelman has a great opportunity in Circular Economy for the remote Global Marketing Manager position. The chosen candidate will have the opportunity to lead a strategic segment within the company’s Printing & Packaging group. You will create the global growth strategy and lead major growth programs for the Circular Economy segment of the Printing & Packaging group. Through collaboration with the R&D/technology team, you will understand the unmet needs in this segment, and develop solutions that will create growth and value for Michelman and their customers. By engaging with colleagues around the world, you will help address regional specific growth opportunities and expand their market position worldwide. You will participate on and lead cross-functional teams and work with customer and industry partners to deliver new products that provide long term sustainable advantages for both them and Michelman.
Responsibilities & Duties
Strategic Segment Leadership:
- Own and manage the segment strategic planning process and growth plan
- Identify, quantify, and prioritize strategic market opportunities utilizing sound market and industry research and develop and deliver the business case
- Develop competitive and technology landscape, mapping Michelman competitive position/advantage/strategy
- Build value chain analysis, including key relational players and industry ecosystem
- Conduct primary market research and insights through VOC collection at key customers and other influencers to refine the strategy
- Develop and execute business plans for target segments
- Establish and monitor segment pricing strategy
- Work closely with a cross functional group of R&D, Business Development, and Sales associates to establish and manage the market development and growth strategy for the segment using project management and stage gate/concept to commercialization processes
Market-Driven New Product Development and Commercialization:
- Evaluate opportunities driven by market-needs and translate them into product concept proposals for evaluation and consideration
- Develop next generation product concepts that solve unmet needs of the marketplace and specific applications
- Sponsor and manage product development growth projects utilizing a stage gate/concept commercialization process together with project management tools
- Develop the business case, value proposition, and pricing strategy
- Work collaboratively with allied partners (OEMs of equipment/technology and channel partners who may not be direct customers) to develop and commercialize new products and technologies
Other:
- 25% travel estimate, with 75% of that travel being domestic. Some OEM partners and conferences that will be attended are international and will require some international travel
- Perform related duties as assigned or as the situation dictates
Please click here to view full list of duties.
Qualifications & Education:
- Minimum 10 years of experience in packaging markets with extensive experience in fiber and film-based solutions
- 5 years B2B marketing experience in the digital printing chemicals supply chain industry with notable progression of responsibilities
- Proven ability to develop and deliver strategic business plans including analysis and quantification of potential and addressable markets
- Proven track record of launching new growth programs and delivering results
- Strong network of contacts in the packaging industry
- Bachelor’s degree from an accredited university with a focus in Science, Engineering, or technical skills with a MBA a plus (or equivalent experience)
- Advanced business degree preferred
Click here to view more information about this employment opportunity.
For more employment opportunities, visit the TAPPI Industry Career Center.
