ABB Launches Real Progress Campaign to Accelerate Global Sustainability
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ABB has launched its new global sustainability initiative, showcasing the power of technology and expertise to accelerate sustainability while enhancing productivity. ABB’s Real Progress campaign is a rallying call to customers, partners and suppliers, inspiring them to harness technology leadership and the solutions that exist today to amplify their own impact across process industries such as mining, metals and pulp and paper.
For more than 130 years, the technology leader has been embedded in industries where emissions are hard to abate and where alternative solutions are either unavailable or difficult to practically implement. Today, ABB is combatting many changes happening in the world, such as rising emissions, water and energy scarcity and workforce skills challenges. The company is showing that the power of bold ideas and pioneering technologies can overcome these challenges, step by step, together with the wider industrial and societal ecosystem.
The decarbonization challenge unites the mining, metals and pulp and paper industries with leadership teams striving to meet increasing market demand with a more rapid increase in energy and resource efficiency to reach their committed sustainability targets such as more carbon-neutral operations. Across these vital process industries, there is a growing recognition that automation, electrification and digitalization are essential components of their journey towards meeting climate targets set out by businesses, legislation, governments and international agreements over the next 25 years and beyond.
“The journey toward sustainability isn't a gradual progression; it's a bold transformation. The actions and decisions we take today, together with every innovation we embrace, are powerful steps towards a sustainable future, and we're unapologetically leading the charge,” said Joachim Braun, Division President, ABB Process Industries. “Every day, ABB is working side by side with customers in their mines, their mills and their plants, to provide complete technology solutions with automation, electrification and digitalization to radically reduce emissions and energy use. Together with our great network of partners, we are proud of driving real progress in sustainability, but we know that more can and must be done. We’re part of the journey and commit to making real progress always.”
