DS Smith Replaces One Billion Pieces of Plastic Ahead of Schedule
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In partnership with some of the world's most iconic FMCG brands, DS Smith been leading the plastic replacement fight. Since 2020, the company has replaced over 1 billion everyday plastic items from supermarket shelves, including fruit and vegetable punnets, plastic carriers, and shrink wrap found on soft drink bottles.
25% of consumers are actively against plastic and 41% want packaging made from alternative renewable sources, according to DS Smith.
“Our Now & Next strategy drives environmental change by helping our customers replace plastics. I am proud of our people for meeting the target a year early. This is just the start. We will support customers and communities to deliver further positive impacts”, says Miles Roberts, Group Chief Executive, DS Smith.
According to DS Smith, 80% of any product's environmental impact is determined by its design. The company has therefore trained around 800 designers on the principles of circular design. Company’s Circular Design Metrics makes it easy to compare the sustainability performance of different packaging designs across 8 indicators.
