Cold&Go: Premium Paper Cups for Chilled Beverages
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Graphic Packaging International, a global leader in sustainable packaging, has reinvented its Cold&Go™ insulated paper cup, specifically designed to address the recurring challenges faced by quick-service restaurants, cafés, and convenience stores.
With 15 years of expertise in insulated paper cup technology, this innovative product offers an effective solution to keep cold drinks and frozen treats at an optimal temperature.
Laboratory tests have confirmed remarkable performance: within 45 minutes, the Cold&Go™ cup provides nearly three times the insulation of a thermoformed plastic cup and reduces condensation by over 40%. In addition to its thermal efficiency, the cup stands out for its durability, ensuring excellent lid retention and secure handling—ideal for takeout and delivery.
Alvaro Galindo, Vice President and General Manager of Foodservice at Graphic Packaging, emphasized the importance of this innovation:
"Today's chilled beverage market faces a constant challenge: serving premium products without compromising quality, customer experience, or sustainability. Cold&Go eliminates these trade-offs by delivering a solution that is both high-performing and eco-friendly."
Market data supports this approach. A study conducted by Technomic reveals that 84% of consumers consider insulation performance a critical factor for cold beverages. This innovation not only meets growing customer expectations but also contributes to reducing plastic use in the packaging industry.
Available in multiple sizes (16oz, 20oz, and 30oz) with various lid options, Cold&Go™ positions itself as a premium solution for a wide range of beverages—from iced coffees to frozen desserts. This product embodies Graphic Packaging's commitment to combining performance, quality, and sustainability in a rapidly evolving market.
