MeadWestvaco Corp., Richmond, Va., USA, has named Alejandro Cedeño as VP, Global Innovation. In his new role, Cedeño is located at the company's Center for Packaging Innovation (CPI) in Raleigh, N.C., where he oversees CPI and is also responsible for implementing and managing an enhanced innovation process across MWV. Cedeño comes to MWV from a distinguished career at Procter & Gamble, where he was involved in technology, product, process, and packaging research and development, as well as brand management and new business development. He has worked in several of P&G's businesses, including Beauty Care, Home Care, and Fabric Care, and has led product and package design efforts for global and regional brands. Most recently, he led Package and Device development for P&G's North American Fabric Care business, as well as for new fabric care product launches globally. In addition, he was responsible for packaging R&D for the Global Liquid Fabric Enhancers business. Cedeño is a native of Cuba and a citizen of the U.S.
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