Chesapeake, U.K., has announced a new packaging concept known as Impressions that, using a special low energy process, forms paperboard material into a complete range of distinctive, "3D quality" shapes. The company says that the development can help to promote and complement a brand, from tactile bubbles on a tube to replicating the distinctive shape of a bottle or jar. Impressions also has the flexibility to be formed into a pod to hold a liquid or paste, "offering a more environmentally responsible alternative to plastic packaging," Chesapeake adds.
Carol Hammond, head of R&D at Chesapeake, points out that "at last there is a paper-based material that gives an answer to forming 3D shaped packaging for cartonboard. Our design and technical team have worked extensively on this joint development project to perfect a processing route for the material and design products for market. We believe Impressions offers brand owners and manufacturers a wide range of marketing opportunities to differentiate their brands. It provides a tactile quality that is so positive you feel compelled to touch the pack. Impressions is ideal for a wide range of markets, but is especially relevant to branded packaging applications in the confectionery, drinks, and healthcare sectors."
TAPPI
http://www.tappi.org/