MeadWestvaco, Richmond, Va., USA, reports that it has closely examined the impact and effects of its compostable food service packaging by studying the implementation of its MWare product. MWV followed its product from fiber sourcing to consumer end use to its deposit into a composting bin, and finally to its return to the lifecycle as organic fertilizer available to local businesses.
The company produced a video to showcase the sustainability of its product and to help customers better understand the opportunities of compostable packaging. The video, called "Disposable to Sustainable," describes the lifecycle of paperboard-based packaging when composted. It explains that these products, once destined for the landfill, now help make up organic fertilizer approved for the growing of certified organic crops or flowers, plants, or trees for local farmers and businesses.
"Discarded, disposable packaging currently accounts for more than one-fourth of landfill waste in the U.S., and we see this as an incredible opportunity to make a positive impact by leveraging our expertise in packaging and materials," said Dobbie Newman, director of Food Service Marketing, MWV. "By showing how easily composting can be implemented, we hope to inspire and educate our customers, consumers, and other corporations about how a local solution can impact a global issue."
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