Marcal Manufacturing, Elmwood Park., N.J., USA, reports that new packaging for its Small Steps tissue products highlights environmental facts about the brand's manufacturing process. A nutrition facts-style "Environmental Facts" panel is now placed on the front panel of every Small Steps package, clearly detailing information such as recycled paper content (100%), how much chlorine bleach was used for whitening (0%), and use of chemical-based additives, e.g., fragrances and dyes (0%). The refreshed packaging has completed a nationwide rollout to grocery, drug, convenience, and other major retail outlets.
TAPPI
http://www.tappi.org/