NewPage Corp. Miamisburg, Ohio, USA, recently received a "Best of the Bullseye" award from Target Corp. The award is presented to creative agencies, production, and paper partners as well as individuals who exceed Target's expectations in one of four award categories--effectiveness, innovation, leadership, and collaboration. NewPage received the award for effectiveness in being a valued paper supplier. The company has been supplying paper for Target weekly circulars from its Duluth, Minn., mill for more than 20 years.
To operate in a lean manner, Target does not carry paper inventory and been trusting NewPage to deliver paper in a timely way. "Reliability from our suppliers is critical," noted Chuck Herrig, VP, marketing for Target Stores. "As a retailer, our stores are very dependent upon the circular to be a reflection of our stores and drive consumers through our doors. NewPage has demonstrated superior reliability, quality, and a true dedication to us as customers, which can be pretty rare in this industry."
Target conducts paper trials twice a year to test for a number of quality issues. NewPage paper receives the highest ratings in all of these trials and has been awarded several quality awards over the years. In addition to factors such as reliability and quality, sustainability plays an important role in the paper that NewPage supplies to Target, which contains 30% recovered or recycled materials from the Duluth mill.
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