Starting yesterday (September 1), Jornal do Brasil, celebrating its 119th year, became the first 100% digital newspaper in Brazil. The newspaper says the decision, the product of a responsible analysis of the future of print media throughout the world, also resulted from a daily survey that it conducted through newspaper ads and its website.
In the survey, Jornal do Brasil invited readers and internet users to provide their opinion of media preferences and consumer habits—including innovative digital platforms. Similar to other communication outlets throughout the world, Jornal do Brasil explains that it is updating the way it interacts with readers, promoting environmentally sustainable practices, and continuously making improvements in line with the latest technologies. In 1995, Jornal do Brasil became the first Brazilian newspaper on the Internet.
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