NewPage Corp., Miamisburg, Ohio, USA, this week announced its new "Paper Sells More Product" campaign that will award one active catalog, magazine, or retail company with $100,000 in print services to support the winner's efforts to sell more products.
Paper, especially in the form of catalogs, magazines, and retail inserts, has been proven to sell more products and enhance profitability, NewPage notes, adding that according to the Direct Marketing Association, printed catalogs are the largest revenue generator among all media channels, accounting for, on average, 50% of all sales for multichannel marketers. BIGResearch shares that magazines and the advertising they contain drive web search more than any other medium, more than double internet advertising and social media. Nielsen reports that newspaper inserts and circulars are responsible for 89% of coupon distribution, driving customers to visit the store.
NewPage also points out that paper has an emotional appeal that customers respond to—it encourages the impulse buy. "Printed catalogs, magazines and retail inserts are the next best thing to actually putting products in the customers' hands," said Barry Nelson, senior VP, sales for NewPage. "I personally encourage all companies that publish printed magazines, catalogs, or retail inserts that sell product to enter the sweepstakes."
The "Paper Sells More Product" campaign runs through December 31, with the winner receiving notification in mid-January. Sweepstakes rules, eligibility, and entry forms are available online (entries to the sweepstakes will only be taken online).
TAPPI
http://www.tappi.org/