New MWV Tear-Resistant Paperboard Packaging Designed to Benefit Retailers and Brand Owners

MeadWestvaco (MWV), Richmond, Va., this week introduced its tear-resistant paperboard-security carton packaging solution. This new product complements the company's Natralock security package, and offers brand owners and retailers additional options in security packaging solutions that allow them to display their products on the shelves without the use of obtrusive and expensive security devices such as spider wraps, locked cases, and safers.

The customizable security carton is especially suitable to consumer electronics products as it permits shoppers to access the product on the shelf, ultimately improving the brand experience. The recyclable paperboard provides 360⁰ of printable space for brand owners to communicate to shoppers. And while it cannot be ripped open in the store due to its proprietary tear-resistant technology, it can be opened safely when using a pair of household scissors.

A recent study from the National Association for Shoplifting Prevention reported retail shrinkage costs more than $120 billion globally. A common method of reducing product shrinkage is to lock products in cases or in "spider wraps" – a measure that can alienate consumers.

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