Cascades Tissue Group Recognizes Water Conservation Efforts of 23 Clients, Distributors

Cascades Tissue Group, Candiac, Que., Canada, reports hat it has acknowledged 23 clients and distributors who, by purchasing almost a million cases of tissue paper made of 100% recycled fiber, have contributed to saving 580,684,397 liters of water, the equivalent of 232 Olympic-sized swimming pools. In recognition of their individual contribution to water conservation, they will receive an honorary plaque and a copy of Cascades' Sustainable Development Plan, the company said.

In 2010, Cascades used an average of 9.7 cubic meters of water per metric ton of manufactured paper, an amount that is six times less than the Canadian paper industry average of 60 cubic meters. "Water management is one of Cascades' main environmental preoccupations. Our processes and practices are constantly reviewed to reduce water used during product manufacturing," Suzanne Blanchet, president and CEO at Cascades Tissue Group, said.

Cascades plans to reduce even more water consumption in the next two years. This objective and 17 other key performance indicators have been included in its 2010-2012 Sustainable Development Plan that was officially launched on Earth Day.

Cascades Tissue Group, a division of Cascades inc., is the fourth largest manufacturer of tissue paper in North America with 18 plants in Canada and the U.S. The company has some 12,500 employees, who work in more than 100 units located in North America and Europe.

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