Tetra Pak, Sweden, has launched the Tetra Evero Aseptic 1 liter, the first aseptic carton bottle for milk. The Tetra Evero Aseptic for white milk combines the easy handling and pouring of a bottle with the environmental and cost advantages of a carton. It is recyclable and made from FSC-certified renewable paperboard.
"Tetra Evero Aseptic is a new carton shape that delivers ease of use, high impact branding and cost effectiveness," said Charles Brand, Tetra Pak VP of Marketing and Product Management. "This is a unique packaging concept that brings benefits to producers, retailers, and consumers. It is initially aimed at the ambient white milk market, including non-oxygen sensitive milk enriched with calcium, proteins, fibers (inulin), vitamins A and D, and some minerals. This will soon expand to cover a wide range of beverages, including flavored milk, cream, and oxygen sensitive milk, such as omega 3, iron, zinc, and vitamin C."
TAPPI
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