"The Boise Aspen brand strives to unlock potential. Just as recycled content papers unlock the potential of what some consider wastepaper, urban parks unlock potential in cities and communities," said Terry Stepney, Boise Aspen brand manager. Project UP is funded through the sales of Boise Aspen 30, Aspen 50, and Aspen 100 recycled papers. For each carton of paper sold, a portion of proceeds are donated to community planting initiatives such as National NeighborWoods Month events and individual, Boise-sponsored park development projects.
In partnership with the Alliance for Community Trees (ACTrees) and local ACTrees member organization Keep Indianapolis Beautiful Inc. (KIB), Boise identified an area in need of restoration near downtown Indianapolis, at the Northwest corner of 29th Street and Capitol Avenue called Highland Vicinity Park that fit the vision of Project UP.
"Increasing green space in Indianapolis is a priority in our efforts to become one of the most livable, sustainable cities in the Midwest," said Indianapolis Mayor Greg Ballard. "Partnerships such as this bring together resources that enhance our neighborhoods and improve public health and quality of life. We are proud to be the first community selected by Boise for its Project Up urban spaces revitalization program."
The new Highland Vicinity Park will include a variety of trees and bushes, most being native to the region, as well as a pathway through the park, benches, waste receptacles, and a unique shade structure. Restoration of the space is set to begin this month, with the park completion events taking place on September 24.
TAPPI
http://www.tappi.org/