"Print and paper have a great environmental story to tell, but that story often gets lost among misleading claims, misconceptions, and one-sided communications," says Two Sides President Phil Riebel. "On the Two Sides website, we present information from a wide range of authoritative sources—organizations like the World Resources Institute, the U.N. Food and Agriculture Organization, the U.S. Forest Service, and the World Business Council for Sustainable Development—to dispel the myths and help people better understand the true sustainability of print and paper."
In addition to a "Myths and Facts" section, the website offers a host of other resources, including reports, case studies, and news on the sustainability of print and paper, a question and answer page where website visitors can submit relevant questions, and links to networking opportunities like the Two Sides blog and social network pages. The site also provides information on how to join Two Sides and offers additional members-only benefits. To date, more than 50 companies in the U.S. print and paper value chain have joined Two Sides.
"Two Sides is helping our industry send a positive, credible, and consistent message based on facts," says Chris Creighton, president, PaperlinX North America. "Its presence in the U.S. will also greatly strengthen the international network committed to the sustainability of print media."
TAPPI
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